Helen White

The board reviewed a financial status update and approved budget adjustments, specifically passing resolutions for the 2026 Operating Fund Budget, 2026 Special Events Fund Budget, and 2026 Sports Commission Fund Budget. Significant deliberations occurred regarding the development of the HJM Sportsplex, including the decision to disregard a property purchase offer and the authorization for the Mayor to negotiate for alternative real estate parcels. Additionally, the board discussed locations for the upcoming December retreat and received summaries of various departmental reports.

The meeting included a presentation of the 2025 audited financial statements and a report on the current organizational financial status. Key action items involved resolutions for the 2026 operating fund, sports commission fund, and special events fund budgets, as well as a proposed addition to the position scale. Additionally, the agenda covered GUMBO stakeholder membership, a letter of support for a film production project, and reviews of departmental dashboards covering destination growth, communications, visitor and partner services, and sales and sports.

The Board of Directors conducted elections for board officers, which resulted in the reappointment of the current Chairman, Secretary/Treasurer, and Vice Chair. Several resolutions were passed, including a recognition of Dr. LaDon Swann, the approval of the 2026 Profit Sharing Plan contribution, the designation of check signers and draft officers for the year, and the adoption of the 2026 position and wage scale. The Board also reviewed budget adjustments and authorized the submission of an offer to purchase the O'Brien Property. Furthermore, the board approved the SEM Lodging Keyword Plan. New business included a discussion on an upcoming meeting regarding Spring Break and updates on legislative opposition efforts.

This document outlines marketing strategies for Alabama's Beaches with the primary goal of increasing visitation by understanding traveler and buying behavior and decision-influencing factors. The plan encompasses appealing to various audiences and highlights new initiatives, including an incentive program, merchandise, and the 'Shoreline Supply by Alabama's Beaches' program.

This strategic plan outlines the mission of Gulf Shores & Orange Beach Tourism to market Alabama's Beaches as a year-round destination, fostering thoughtful and sustainable growth to enhance the regional economy and quality of life. The plan incorporates a detailed analysis of 2024 tourism economic impact for Baldwin County and Alabama's Beaches, alongside future forecasts for vacation rentals and hotels extending through 2026. Key strategic areas include legislative and policy watch on issues affecting the tourism industry, and initiatives focused on destination stewardship to ensure continued prosperity.