Oct 26, 2015StrategicPlan
BoardCity of Fife Marketing Plan 2015-2016
This marketing plan for the City of Fife aims to refresh the city's brand, enhance economic development, and cultivate positive perceptions among residents, businesses, and visitors. The plan's strategic goals are to establish a Strong Brand Story, foster a Viable & Growing Business Community, ensure an Informed Residential Community, and project a Positive Image. These are to be achieved through objectives such as launching the new Fife brand by Q2 2016, increasing business satisfaction, attracting new businesses, making residents aware of City safety initiatives, and generating positive media coverage.