Dave LaPorte

This document serves as a roadmap to achieve Denver International Airport's design goals and aspirations, providing an inspirational and informational perspective for design professionals, tenants, and employees. It highlights design considerations fundamental to DEN's Experience Principles, linking passenger and guest experiences throughout the airport campus. The strategic vision is to be 'America's favorite connecting hub,' guided by seven core objectives: winning customer hearts, inspiring employees, operational excellence, sustainability investment, global recognition, real estate maximization, and financial performance. The plan emphasizes four brand experience principles: Accessible Urbanism, Naturally Dynamic, Enjoyably Productive, and Modern West Spirit.

The Denver International Airport's strategic plan, comprising Vision 100 and Operation 2045, serves as a blueprint to align decision-making and accountability, preparing the airport for significant passenger growth to 100 million annually in the near term and over 120 million by 2045. Key strategic pillars include growing infrastructure, maintaining existing assets, and expanding global connections. The plan emphasizes building facilities, growing revenue, achieving environmental sustainability, empowering employees through growth and inclusion, ensuring operational excellence, enhancing customer experience, and leveraging data-driven insights. The overarching mission is to be best in class through the power of its people, with a focus on sustainability, resiliency, equity, diversity, inclusion, and accessibility.

This Strategic Development Plan for DEN Real Estate outlines a framework and vision for transforming Denver International Airport's non-aviation land into a vibrant commercial community. It is guided by principles and strategies for land use, mobility, and landscape, focusing on specific development districts including East Approach, West Approach, Second Creek Campus, 72nd & Himalaya, and Peña Station Next. The plan aims to redefine DEN as a global gateway, strengthen Denver's position, drive economic development, and create an innovative, sustainable community that leverages Colorado's unique natural amenities.

The strategic plan for Denver International Airport, comprising Vision 100 and Operation 2045, aims to prepare the airport for 100 million annual passengers in the near future and over 120 million by 2045. Key strategic pillars include Sustainability & Resiliency, Equity, Diversity, Inclusion & Accessibility, Operational Excellence, Enhancing the Customer Experience, and Empowering Our People. The plan focuses on growing infrastructure, maintaining assets, expanding global connections, achieving environmental sustainability, fostering employee development and inclusion, ensuring operational reliability, and leveraging data-driven insights to achieve its mission of being 'the best in class' through its people.

This vision outlines Denver International Airport's strategic direction to prepare for and manage growth, aiming to reach 100 million annual passengers. It is structured around four main pillars: Powering our People, Growing our infrastructure, Maintaining what we have, and Expanding global connections. Guiding principles, including Sustainability (to become the greenest airport), Equity, Diversity, Inclusion, and Accessibility, enhancing the Customer Experience, and engaging Stakeholders, are integrated across all pillars to ensure readiness for growth and to position the airport as a key economic engine.