Feb 1, 2024StrategicPlan
BoardGeorge Fox University Athletic Department Brand Book
This Brand Book defines the mission and values of the George Fox University Athletic Department, aiming to strengthen brand consistency and cohesiveness in communication. The core mission is to provide a competitive experience that promotes athletic excellence, academic success, and Christlike character. Key values emphasized include integrity, sportsmanship, humility, and family. The document outlines objectives for sports information and marketing, focusing on increasing brand visibility, engaging recruits and supporters, and enhancing fan engagement through effective storytelling.