Jun 15, 2026Board meeting
Committee Of The Whole Committee Of The Whole Meeting
The committee reviewed the 2025 Municipal Accommodation Tax (MAT) program performance, which exceeded expectations by generating approximately $222,000 in revenue, marking an 84% increase over the previous year. Discussions focused on current compliance efforts regarding accommodation operators, the use of MAT funds for tourism-related initiatives such as destination marketing and potential beautification projects, and the establishment of a reserve fund. The committee also addressed the long-term goal of the Destination Marketing Organization (DMO) becoming self-sustaining through MAT revenue, reducing reliance on municipal levy contributions.