Kentucky Tourism, Arts And Heritage Cabinet Strategic Plan
This strategic document outlines the direction for the Kentucky Tourism, Arts and Heritage Cabinet, focusing on making Kentucky a welcoming destination for visitors. Its mission is to promote tourism opportunities, invest in businesses, and support state-owned tourist attractions, which contributes to job creation, education, and economic growth across all 120 counties. The vision aims for Kentucky to be a place where everyone enjoys a high quality of life, shaped by its authentic heritage and vibrant communities, celebrating natural beauty, cultural richness, diversity, and unique traditions. Key goals include growing the economy through tourism, collaborating with partners, educating Kentuckians on resources, honoring history, and building Kentucky's brand as a unique, welcoming, and unforgettable travel destination.