Carrie Marsh

McMurry University Strategic Plan 2023-2030

This strategic plan, "The Second Century," provides direction for McMurry University from 2023 to 2030 as it embarks upon its second century. The plan is structured around five strategic pillars: enhancing institutional perception and messaging; advancing academic program development for professional success; recruiting, retaining, and graduating a diverse student body; developing and retaining diverse faculty, staff, and administration; and enhancing financial stability and long-term viability. The intended outcomes include transforming lives, empowering students through Christian faith, learning, excellence, and service, achieving a consistent enrollment of 2,645 FTE students, and establishing the university as a leading small private institution for social mobility and expanding the educated American middle class.

Extracted from official board minutes, strategic plans, and video transcripts.