Board meetings, strategic plans, and buyer signals from Ashlee Matney’s organization
Nov 5, 2025·StrategicPlan
Board
Campbellsville University Vision
Campbellsville University is committed to redefining service excellence in higher education through the establishment of the Service Excellence Institute. This initiative aims to foster a culture of servant leadership, superior customer experience, and hospitality. Key objectives include shaping curriculum, stimulating scholarship, and providing comprehensive resources to empower students, faculty, and staff in delivering genuine service excellence. The vision is to train future servant leaders across diverse professions, ultimately transforming the university's culture and positively impacting the communities its graduates serve.
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Campbellsville University Student Achievement Report 2024-2025
This document outlines Campbellsville University's student achievement measures for the 2024-2025 academic year. It details various metrics for both undergraduate and graduate student success, including retention rates, IPEDS graduation rates, course completion rates, licensure pass rates across multiple programs (workforce certificates, education, and nursing), and employment rates. The report establishes specific thresholds and achievement goals for each measure, aligning them with the university's mission to foster academic excellence and student success.
Feb 27, 2025·StrategicPlan
Board
Campbellsville University Vision
The vision statement for Campbellsville University is centered in Christ, filled with hope, and aims to equip students to shape the world. This involves fostering a Christ-centered life through engagement with scripture, prayer, and worship. It instills hope based on divine promises for a prosperous future and empowers students to make a global impact by living out their faith and spreading the good news.
Jan 3, 2025·StrategicPlan
Board
Campbellsville University Strategic Recruitment & Retention Plan
The strategic plan outlines Campbellsville University's commitment to creating and sustaining a unified recruitment and retention model. The plan focuses on setting measurable goals and deploying resources to achieve incremental enrollment growth. It prioritizes academic quality, Christian experience, and student success. Key strategies include aggressive market re-introduction, segmented messaging, leveraging digital targeting, strengthening relationships with schools and churches, and enhancing the campus visit experience. The plan is structured around four strategic priorities and 14 goals, each with objectives and initiatives, aimed at achieving a five-year enrollment projection model.
Extracted from official board minutes, strategic plans, and video transcripts.
