Jul 10, 2024StrategicPlan
BoardBig Blue Bus Strategic Plan 2024-2028
The Brighter Blue plan outlines a five-year strategy to enhance Big Blue Bus services. Its primary objective is to provide riders with fast, sustainable, and reliable access to essential services and a world-class transit experience, especially for major events like the 2026 FIFA World Cup and 2028 Summer Olympics. Key enhancements include increasing service frequency, expanding operating hours, and improving connectivity to major destinations. This plan also aligns with the Santa Monica City Council's strategic priorities for sustainability, connectivity, justice, equity, and diversity.