Institute of American Indian Arts Strategic Communications Plan 2022
This Strategic Communications Plan for the Institute of American Indian Arts (IAIA) outlines a roadmap to build greater brand awareness and solidify its position as the premier institution for Native arts and cultures. The plan unifies communications across IAIA's college, museum, foundation, and research center. Key strategic priorities include increasing brand awareness nationally and internationally, celebrating the 60th anniversary of the IAIA College and the 50th anniversary of the IAIA Museum of Contemporary Native Arts, and establishing clear goals with measurable outcomes. Specific targets focus on enhancing student enrollment, museum visitation and membership, and institutional advancement support through a national brand-building campaign, website enhancements, and optimized digital engagement.