Alicia Peat-Watson email & contact info

Director of Customer Service at North County Transit District.

Work Email

a**********@n*******

Verified

Direct Phone

+1 (***) ***-****

Verified

LinkedIn URL

linkedin.com/in/••••••••

Verified

Employing Organization

North County Transit District

Team

Key Colleagues

Decision makers at North County Transit District

Predrag Kovacevic
Accounting Manager - Projects and Grants
Jose Garcia
Board Member
Eric Joyce
Board Member
Kent Lee
Board Member, Council District 6 of San Diego
Corinna Contreras
Board Member, Council Member of Vista

Key decision makers in the same organization

Organization Signals

Public Activity & Signals

Board meetings, strategic plans, and buyer signals from Alicia Peat-Watson’s organization

Jun 18, 2026BoardMeeting

Board

Marketing, Service Planning, and Business Development Committee Agenda

The committee meeting addressed a marketing and communications program update, including FY26 results and the FY27 strategy. A summary of customer feedback trends and initiatives for FY2026 was provided, detailing feedback across various transit departments and outlining customer experience enhancement efforts. Additionally, an update on the NCTD+ Microtransit service was presented, covering key performance statistics, ridership data by zone, and cost analysis.

Jun 18, 2026BoardMeeting

Board

North County Transit District Regular Meeting

The Board of Directors held a regular meeting to conduct district business. Key discussion topics included reports on federal and state legislative activities, updates on performance, safety, security, and financial reports for the third quarter of fiscal year 2026. The Board approved several task order agreements for safety improvements and facility maintenance, adopted a proclamation for Rail Safety Month, authorized the award of various agreements, and approved an application for a grant program. Additionally, public hearings were conducted regarding job vacancies and recruitment efforts, as well as the adoption of the operating budget and capital improvement program for the upcoming fiscal year. Informational items regarding the LOSSAN Rail Corridor were also received.

Jun 1, 2026StrategicPlan

Board

North County Transit District Service Implementation Plan 2027-2031

This Service Implementation Plan outlines the North County Transit District's strategy to provide multimodal transit services over a five-year period. The plan focuses on key objectives including maintaining existing service levels, optimizing service for efficiency and customer experience, ensuring financial sustainability, and supporting modest, sustainable ridership growth. Key initiatives involve contingent NCTD+ zone expansion and the completion of the Convention Center COASTER Station to enhance regional connectivity, all while operating within constrained fiscal resources.

May 21, 2026BoardMeeting

Board

North County Transit Regular Board Meeting

The board meeting included a safety brief and evacuation procedure review. A key agenda item was the presentation of a newly developed transit operations performance report dashboard, which aims to provide accessible and transparent operational performance metrics to the public and board members, replacing manual reporting processes. The dashboard includes historical trends, on-time performance tracking, and granular data for various transit modes.

Extracted from official board minutes, strategic plans, and video transcripts.

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