Summary
The Michigan Department of Treasury is seeking marketing and advertising services for the Michigan Education Trust (MET) and Michigan Achieving a Better Life Experience (MiABLE) programs. The contractor will develop and implement a comprehensive strategy covering communications planning, market research, advertising materials, media placement, accessible deliverables, and Section 508 compliance, under a three-year contract with up to two one-year renewal options. The solicitation is listed as open from July 22, 2026, through July 28, 2026, with an anticipated award of $10,800,000 pending State Administrative Board approval.