Summary
The Marketing Effectiveness Evaluation RFP (Solicitation 26-02424) is issued by the Ontario Lottery and Gaming Corporation (OLG) to procure a strategic analytics partner. The selected vendor will support OLG's Enterprise Analytics team in evaluating marketing effectiveness and developing predictive analytics solutions, with Marketing Mix Modeling (MMM) as the core requirement and Multi-Touch Attribution (MTA) included as an optional component at OLG's sole discretion. The contract term runs from February 1, 2027 through January 31, 2030, with an option for two additional one-year extensions at OLG's discretion.