The Department of War seeks information from qualified firms capable of providing integrated strategic marketing, advertising, audience research, analytics, and performance measurement support to advance Department-wide brand, communications, and public engagement objectives. Required capabilities include: 1. Enterprise brand strategy, messaging architecture, audience segmentation, market research, and communications planning. 2. Development, production, placement, optimization, and evaluation of national advertising and outreach campaigns across traditional, digital, social, streaming, and emerging media platforms. 3. Implementation of enterprise measurement and analytics capabilities, including brand health tracking, recruiting environment analysis, campaign effectiveness measurement, media performance analysis, dashboard reporting, market intelligence, and data-driven optimization. See attached file.
Available