Sidney Tafflinger

This Brand Book defines the mission and values of the George Fox University Athletic Department, aiming to strengthen brand consistency and cohesiveness in communication. The core mission is to provide a competitive experience that promotes athletic excellence, academic success, and Christlike character. Key values emphasized include integrity, sportsmanship, humility, and family. The document outlines objectives for sports information and marketing, focusing on increasing brand visibility, engaging recruits and supporters, and enhancing fan engagement through effective storytelling.

This strategic vision outlines key goals for George Fox University, focusing on fostering faith, purpose, and connection through the 'Be Known' promise. It aims to adapt academic curriculum and pedagogy for new learning environments, boldly expand the university's mission and reach, and develop new markets and partnerships. Additionally, the plan emphasizes harnessing AI and digital systems to achieve its vision and cultivating thriving employees to support institutional growth and mission alignment.