Rick Kelley

The Kentucky Lottery's strategic direction is defined by its mission to fuel imagination and fund education for all Kentuckians, primarily through college scholarship and grant programs. The organization's operational plan is structured around achieving "Proceeds" (funding), which is supported by five core elements: Partners (retailers and vendors), People (employees), Players (customers), Principles (integrity), and Products (games and delivery channels). These elements are all underpinned by a foundation of "Performance" (operational excellence). The organization operates under core values including Integrity, Accountability, Social Responsibility, Diversity, Equity, & Inclusion, Teamwork, Innovation, and Fun.