Kent Erickson

The Black River Falls Retail Market Strategic Plan, completed in January 2019, assesses the city's current and future retail marketplace, identifies redevelopment opportunities, and develops strategies to capitalize on market opportunities. The plan's focus areas include infrastructure improvements, sustainable business growth, and effective marketing to underserved market sectors. It also proposes realistic funding programs for implementation. Key findings include the need to improve the streetscape, address aged building facades, enhance parking, improve housing options (particularly affordable housing and senior housing), and address public transportation limitations. Opportunities for business recruitment include childcare facilities, shoe stores, and indoor family entertainment venues. The plan also analyzes the city's trade areas, identifying gaps in retail supply and suggesting potential businesses to attract based on demand.