Eric T. Waara

The City of Houghton's 2019-2023 Recreation and Natural Resource Conservation Plan focuses on maintaining and improving its park and recreation facilities while promoting accessibility, sustainability, and community engagement. Key areas of focus include facility maintenance and improvement, property and land management, natural resource management and sustainability, accessibility and connectivity, and community programming and wellness. The plan outlines specific goals and objectives for each area, including improving accessibility, enhancing park amenities, promoting sustainable practices, and expanding recreational opportunities for all residents. The plan also details a prioritization strategy for facility maintenance and improvement, and outlines desired improvements for each park and facility, including projected timelines, costs, and funding sources. The plan also addresses the Pure Michigan Trail Town designation program, including a marketing plan and economic impact assessment.

The City of Houghton's 2021-2022 strategic marketing plan focuses on leveraging the city's unique assets to attract residents, businesses, and visitors. Key priorities include developing a unified brand strategy, attracting remote workers and families, fostering a thriving business community, strengthening the entrepreneurial ecosystem, and enhancing the visitor experience. The plan outlines strategies to improve the city's online presence, promote lifestyle advantages, and leverage partnerships with Michigan Tech University and other organizations to achieve these goals. The plan also aims to address brand confusion and create a cohesive brand identity to maximize the city's appeal.

The Carnegie Museum of Houghton's strategic plan (2010-2015) focuses on establishing the museum as a key regional institution, connecting people to the Keweenaw Peninsula's cultural and environmental heritage. Key areas of focus include defining the museum's identity and mission, building relationships with the community and other organizations, developing a professional organizational structure and governance, creating high-quality exhibitions and educational programs, ensuring financial stability through fundraising and grants, and implementing effective marketing and communication strategies. The plan aims to enhance the museum's credibility, attract visitors, and contribute to the community's quality of life. Specific goals include formalizing the museum's relationship with the City of Houghton, obtaining 501(c)(3) status, pursuing accreditation, developing a robust volunteer program, creating engaging exhibitions, and establishing a strong financial base.