California State Lottery

Release: Dec 3, 2025

Close: Jan 8, 2026

Implement a more functional, robust, and advanced email platform that enables the lottery to use email effectively and efficiently, while also evolving and optimizing this critical communication channel for increased productivity, better engagement, and more effective marketing campaigns to meet our strategic goal to become player focused and continue to improve the player experience. The resulting contract from this solicitation will provide the lottery with an email marketing and campaign management solution, including implementation services and ongoing customer support.

Release: Jul 28, 2025

Close: Sep 24, 2025

Lead marketing & advertising agency responsible for the strategic planning, creative development, and implementation of the consumer marketing initiatives to raise awareness, elevate brand perceptions, and maximize product sales to increase Lottery profits and contributions to California public schools. The initial term will be five years with two-one year extensions.

Release: May 23, 2025

Close: Jul 17, 2025

Solicit proposals from qualified vendors for one to serve as Primary Contractor, and one or more to serve as Secondary Contractors to produce instant lottery tickets (Scratchers) products and associated services, as well as other products identified herein, with the objective to maximize Lottery profits and contributions to California public schools. The base term of these Contracts will be six (6) years. The Lottery may unilaterally elect to extend any of these Contracts for a period of 3 years from the end of the initial term. Thereafter, the Lottery may unilaterally extend the contracts up to three additional times, for up to 1 year(s) each, provided that the Lottery notifies subject Contractor(s) at least four months prior to commencement of each extension period.