Challenge

Transitioning from spray-and-pray outbound to targeted outbound campaigns. 

As a leading education technology company serving K-12 schools, Hapara helps educators manage classrooms and ensure student safety. But when Account Executive Kari Smith needed to scale outbound efforts in the competitive EdTech landscape, she faced a common challenge: how to move beyond generic mass campaigns to create meaningful connections with prospects who had real, immediate needs.

Kari had tested out a few horizontal data providers in the past, but they lacked targeted, actionable insights specifically for K-12 prospecting. What she truly needed was a way to zero in on school districts actively discussing relevant pain points, recent purchases, or competitor evaluations.

Fortunately, Kari found the ideal solution: Starbridge. In comparison to other public sector sales tools, Kari was impressed by Starbridge's granular insights and organized approach to lead intelligence.

"What really sets Starbridge apart is its ability to identify pain points based on actual meeting intelligence. I’m able to approach outbound prospecting with greater strategy, authenticity, and thoughtful insights, tailoring each message to what actually matters to the prospect! "

Solution

Real-time meeting intelligence and targeted campaigns convert prospects into engaged leads

With Starbridge, Hapara effortlessly identifies its highest-value prospects and converts them into meaningful conversations. The platform provides Kari with a comprehensive foundation for targeted outbound, offering clear intelligence about prospect pain points and purchasing intent through a unified buying signal feed. 

Using Starbridge's buying signal enrichment, Kari's team has 360-degree visibility into prospects actively discussing relevant challenges. They can see exactly which prospects have buying intent, identify recent purchases, spot expiring contracts or POs up for renewal, and understand competitor mentions in real-time. 

Armed with this intelligence, the team has deployed several campaigns including:

• Targeting prospects discussing competitor solutions (identified through meeting note analysis with firmographic and timing data)

• Targeting districts with recent technology purchases (identified through purchase intelligence and deployment data)

• Targeting partnership opportunities (identified through mentions of complementary solutions like monitoring tools)

While Starbridge empowers Hapara to scale its outbound motion with automated insights, it doesn't come at the expense of personalization. Every email leverages specific meeting intelligence and purchase data pulled from real prospect conversations to create highly customized messaging. 

"Every email I send is completely tailored to what they're discussing," Kari explains. "I know I'm solving a real issue, right? And not trying to fit our product somewhere where it doesn't necessarily fit."

Impact

5-minute lead qualification, 20% higher response rate, and operational efficiency gains

With Starbridge powering its intelligent outbound motion, Hapara has transformed time-intensive research into efficient, targeted campaigns.

Today, Kari can seize every major opportunity that comes through her lead intelligence. Her streamlined qualification process takes just 5 minutes every few days to review hot leads, compared to hours of manual research previously required. The sales team has complete visibility into prospects with real buying intent, enabling them to allocate their limited time to the most impactful opportunities.

If engagement metrics are any indication, the team's efforts are working. Starbridge's targeted approach has generated significantly higher response rates compared to generic mass outreach campaigns, with prospects actively opening emails and clicking on links.

"The response rate is 20% higher with specific targeted communication than it is with mass outreach. They're opening my emails, they're clicking on links.”