Public Relations Consultant (RFP)

Township of Parsippany-Troy Hills

Public relations consultant will collaborate with key township officials/staff to develop a strategic communications plan that focuses on increasing engagement, media relations and public outreach. The public relations consultant will: o conduct weekly virtual meeting with key township officials/staff and attend additional meetings as requested o collect video, photography, and other content o community engagement: plan, advertise, moderate and follow-up for municipal “town halls,” to provide information and opportunity for in-person connection with residents and other stakeholders work in collaboration with township officials/staff to increase engagement with community o graphic design of collateral including but not limited to posters, flyers, brochures, and web graphics o social media services: provide strategy consulting and implementation on messaging; monitor social media accounts and provide recommendations in order to maximize engagement; develop copy, graphics, and reels for posts on various platforms; edit and post short videos provided by township; execute “paid” (ex. Boosted or sponsored) social media campaigns (cost of ad purchase is client’s responsibility); and provide monthly facebook/instagram/x analytics o media and public relations: provide support and advice on overall strategy; develop and implement a plan to improve relationships with various media outlets; write and distribute press releases/media advisories; draft press pitches and op-eds; and develop specific recommendations for future improvement and consult on proactive relations and exigent matters o web services: assist and make recommendations with website management as requested. Author web copy as requested o additional special services: produce a video highlighting the community and its assets; special event planning and coordination; development and design of special public presentations; and plan and execute various giveaways and community events.