Prospective Student Outreach and Strategic Recruitment Platform

The owner seeks a comprehensive, dynamic recruitment platform to identify and connect with "best-fit" students and engage with high school counselors. The platform will allow SUNY Cortland to communicate with and educate prospective students based on selections and actions they use in the system. The platform must integrate with The Common Application and offer the option to highlight SUNY Cortland when a student reviews a similar type of institution. The system should be holistically implemented at schools or districts to reach students within a comprehensive advisory program ensuring equity of access and information across demographics.