Marketing, Public Relations and Creative Design (RFP)

Belton Independent School District

Seeks to provide communications, creative and marketing services.

Florida Department of Management Services

Public relations, advertising, marketing, and multimedia services

Township of Parsippany-Troy Hills

Public relations consultant will collaborate with key township officials/staff to develop a strategic communications plan that focuses on increasing engagement, media relations and public outreach. The public relations consultant will: o conduct weekly virtual meeting with key township officials/staff and attend additional meetings as requested o collect video, photography, and other content o community engagement: plan, advertise, moderate and follow-up for municipal “town halls,” to provide information and opportunity for in-person connection with residents and other stakeholders work in collaboration with township officials/staff to increase engagement with community o graphic design of collateral including but not limited to posters, flyers, brochures, and web graphics o social media services: provide strategy consulting and implementation on messaging; monitor social media accounts and provide recommendations in order to maximize engagement; develop copy, graphics, and reels for posts on various platforms; edit and post short videos provided by township; execute “paid” (ex. Boosted or sponsored) social media campaigns (cost of ad purchase is client’s responsibility); and provide monthly facebook/instagram/x analytics o media and public relations: provide support and advice on overall strategy; develop and implement a plan to improve relationships with various media outlets; write and distribute press releases/media advisories; draft press pitches and op-eds; and develop specific recommendations for future improvement and consult on proactive relations and exigent matters o web services: assist and make recommendations with website management as requested. Author web copy as requested o additional special services: produce a video highlighting the community and its assets; special event planning and coordination; development and design of special public presentations; and plan and execute various giveaways and community events.