Digital Marketing Campaign and Enrollment Management

NC A&T SU Undergraduate/Graduate/PHD and Online admissions is sourcing a vendor/s for digital marketing strategies that have significant experience specifically working with enrollment management and/or admissions offices for goal-oriented results. This vendor will complement existing recruitment and marketing strategy by expanding the multi-channel communications impact to prospective students throughout the admissions lifecycle. The vendor will provide trackable metrics to calculate return-on-investment (ROI) for each digital marketing campaign, as well as frequent assessment throughout the duration of the contract.