Build Your Custom Signal Playbook

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Jun 4, 2025

Build Your Custom Signal Playbook

Discover the key public sector buying triggers your team should track — personalized to your market

Jennifer Jiao

Head of Marketing

What is a signal?

Think of a signal as any observable trigger that hints a city, school, or agency might be ready to buy.

Example signals include:

New legislation
A recently approved grant
An upcoming competitor contract expiration
A new job position opening up

Starbridge helps businesses that sell into the public sector identify, track, and convert "signals" into actions that drive more sales opportunities.

Generate your top public sector signals

Enter your company URL to generate a list of buying signals your team should prioritize – based on who you sell to.

What is a signal?

Think of a signal as any observable trigger that hints a city, school, or agency might be ready to buy.

Example signals include:

New legislation
A recently approved grant
An upcoming competitor contract expiration
A new job position opening up

Starbridge helps businesses that sell into the public sector identify, track, and convert "signals" into actions that drive more sales opportunities.

Generate your top public sector signals

Enter your company URL to generate a list of buying signals your team should prioritize – based on who you sell to.

How do I action on a signal?

That's where Starbridge comes in!

For every signal, Starbridge helps you:

Track which accounts are showing buying intent
Enrich with verified contact info for key decision-makers
Engage with AI-drafted outbound emails that reference the signal

For instance, we can build a list of cities with recently announced new Directors of Public Works, complete with their email addresses and phone numbers for your sales team or dealers to contact.

Try it out now

Book a demo with us and our team will show you how Starbridge can help you action on key buying signals.

How do I action on a signal?

That's where Starbridge comes in!

For every signal, Starbridge helps you:

Track which accounts are showing buying intent
Enrich with verified contact info for key decision-makers
Engage with AI-drafted outbound emails that reference the signal

For instance, we can build a list of cities with recently announced new Directors of Public Works, complete with their email addresses and phone numbers for your sales team or dealers to contact.

Try it out now

Book a demo with us and our team will show you how Starbridge can help you action on key buying signals.

Explore Our Use Case Library

Outbound based on grant and news updates

Learn more →

Outbound based on upcoming competitor expirations

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Find and respond to a RFP

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Customer stories

What Our Customer Stars Are Saying

"We now have visibility into key account data we couldn't access with old school research. The time savings we've seen after implementing Starbridge has allowed my team to focus on what they do best - selling."

Shane Lieberman, Founding GTM

”We have been impressed by Starbridge’s ability to monitor buying intent: tracking competitors contract expirations, relevant meeting mentions and grants. The team is nothing short of fantastic.”

Michael Simon, Chief Strategy Officer  